The Co-Op Connect Team gets asked quite frequently is “Co-op Advertising Going Away?” The answer to that question is a very big NO! For those of you who work with auto dealers know, co-op has been, and continues to be, an incredible help to all dealers in increasing their current advertising and trying new forms of advertising. What may be confusing is that each manufacturer/brand may call their program a little something different. You have Compliance Programs, BAP, RMP and about a dozen other “names” of what really equates to a co-op advertising program.

If anything, we have seen an increase in programs recently, and as you can see by the list below, they truly are in a large variety of verticals. Here are the 2024 new programs (so far this year!):

Brand Name – Vertical

  • American Family Insurance – Insurance
  • Arbella Insurance – Insurance
  • Atlas Roofing Corporation – Roofing, Shingles
  • Belmont Trailers LLC – Utility, Car Hauler, Landscape Trailers
  • Bio-Lab, Inc. – Certified Salt Pool Expert – Pool Products
  • Breckwell – Empire Distributing (Dist. Program) – Hearth Products
  • BROSCO (Dist. Plan) – Windows, Doors, Millwork
  • Carlson Wholesale, Inc. (Dist. Plan) – Livestock and Farm Equipment
  • Century AC Supply (Dist. Plan) – HVAC Equipment
  • Chapin International – Sprayers, Spreaders, Industrial
  • E-Z-GO – Golf cars and carts
  • Fjords Furniture – Furniture
  • Ground Works Distribution (Dist. Plan) – Wright Mowers
  • Honeywell Generators – Home Back-up Generators
  • KPM Exceptional LLC (Dist. Plan) – Sno-Way and other Outdoor brands
  • L.B. White Company, LLC – Agriculture/Horticulture products
  • MF Fire – Empire Distributing (Dist. Program) – Wood Stoves
  • Midwest Metal – Roll-Form Steel
  • Minnesota Air, Inc. – Carrier (Dist. Program) – HVAC Equipment
  • Nissan – TITAN – Automotive – New Vehicles
  • Perfect Aire – HVAC, Heat Pumps, Fans
  • Peter Millar LLC – Golf/Athletic Clothing
  • PowerDistributors – Lawn & Garden
  • Raven Industries – Agricultural
  • Reeb an SBP Brand (Dist. Plan) – Exterior and Commercial Doors
  • Rockford Mutual Insurance – Company Insurance
  • SaMASZ North America, LLC – Farm Equipment
  • Senior Market Sales (SMS) – Insurance
  • Solo – Home & Garden Sprayers
  • Steven Willand Inc. (Dist. Plan) – Mowers and Outdoor Power Equipment
  • Tailift – Toyota Industries Group – Forklifts
  • TeeJet Technologies – Spray Application Products
  • TOP Equipment (Dist. Program) – Mowers and Outdoor Power Equipment
  • Volvo Car USA, LLC – Automotive – New Vehicles
  • WESTERN – Snowplows

Summary

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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