It is almost the 4th of July weekend, so with this warmer weather people all over the country have been putting toes in the water (and other body parts on the sand!). Some of these folks are lucky enough to have a boat to put in the water as well!

One in ten U.S. households own a boat – there are 17 million recreational boats in the U.S. Which states have the most boats? Below is a list of the top 10 states along with the number of vessels registered in these states.

  • California – 1,051,606
  • Michigan – 1,000,337
  • Florida – 922,597
  • Minnesota – 834,974
  • Wisconsin – 650,280
  • Texas – 624,390
  • New York – 592,732
  • Ohio – 413,276
  • Illinois – 398,431
  • South Carolina – 383,971

Why does this information matter to you? You can see that this is all over the country and not just concentrated “out west” or “down south”, etc. This is not even taking into consideration all the states that have plenty of smaller lakes/waterways where smaller motorboats, speedboats, kayaks, and other personal water vehicles are used. If you have any advertisers (customers) in the “boat business” – such as marinas, boat stores, and hardware stores (think of all the supplies needed on boats!), they most likely have plenty of co-op money to spend. Since boats are not cheap, if the dealer earns a 2% accrual amount on each boat purchased, they are “stacking up” money fast!!

Below are just a few of the “boat brands” listed in the Co>Op Connect database:

Brand Name – Products – High-level Guidelines

  • Alumacraft Boating Co. – Boats, Canoes
    Dealers earn 1% of the dealer base price for each boat purchased as their accrual fund. They will reimburse 50% for dealer-created ads and 70% for mfr. created ads.
  • Manitou Pontoon Boats – Pontoon Boats
    Dealers earn 1% of the dealer base price for each boat purchased as their accrual fund. They will reimburse 50% for dealer-created ads and 70% for mfr. created ads.
  • BRP – Sea-Doo – Personal Watercraft
    Accrual fund is based on several factors (level of the dealership, orders, etc.). Reimbursement is 50% for dealer-created ads and 70% for mfr. created ads.
  • Achilles U.S.A., Inc. – Inflatable Boats
    Dealer earns 2% of the prior year’s purchases as their accrual fund. They will reimburse 50% of print/traditional advertising.
  • Grady-White Boats, Inc. – Motorboats
    Dealer earns ¾ of 1% of current purchases as their accrual fund. They will reimburse 50% of print/traditional advertising.

Summary

To find more Boating brands, along with thousands of other brands that offer co-op funding to their reseller channel contact us at 866-583-5397 or email info@co-opconnect.com for a demo of the Localogy Co>Op Connect database.

Comments are closed for this post.