It’s time to rope in all those co-op dollars for your advertisers and promote local rodeos and state/city fairs! Summertime is full of fairs, festivals, music in the park, outdoor art shows, local, regional and national baseball games, and of course rodeos. Not only can you create a campaign that ties into these local events to get customers into their stores, but you can also help your advertisers set up booths/make appearances to sell brand name products directly at these events.
Rodeo Trivia
- Known by rodeo fans as the “Daddy of ‘em All,” Cheyenne Frontier Days is the world’s largest outdoor rodeo and Western festival. This is a nine-day event that takes place in July.
- The Houston Rodeo 2024 had its highest overall attendance since 2017, with 2.55 million people attending the 2024 Houston Livestock Show and Rodeo’s carnival. This event took place both inside and outside at NRF stadium.
- In 2023, over 70 million fans attended Major League Baseball games across the U.S. Look at all the advertising opportunities there between the outfield walls, the scoreboard, the programs and booths.
- Minor League Baseball has 120 ticket-selling clubs which drew 32,137,365 fans in 2023. On a per-game basis, the average attendance is 4,076 fans per game. At the minor league parks, you often see a lot of advertising for local car dealers, landscape/fertilizer stores and brands, etc.
- Just to give you an idea about the number of summer festivals…the state of Michigan has 168 different festivals JUST in the month of July. Can you imagine the number of fairs and festivals in June and August and consider that this is probably close to the same number in every state? The advertising opportunities are incredible!
Listed below are just a couple of the summer related brands that offer co-op funding. For complete details on these brands and to see the additional “brands of summer” that offer co-op you will want to access the Co-Op Connect Platform.
Brand – Products/Services – High-Level Guidelines
Wrangler Wear – Wrangler Apparel & Wear
Retailers earn 2% of their current year purchases as their accrual funds. Reimbursement is between 65 – 100% for traditional and digital media. This program is offered for the following brands: 20X, ATG, Riggs Workwear, Rugged Wear, Western and Wrangler FR. In addition, co-op funding is also offered in Canada for all brands mentioned above.
The Scotts Company LLC – Lawn & Garden Products
Accrual funds are earned and reimbursed by specific brand teams; for instance, Roundup and other weed barrier and bug destroyers are eligible. Reimbursement can be up to 100% for traditional and digital advertising.
Summary
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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