According to Poynter.org, USA Today is likely to discontinue the printed edition once the Gannett/ GateHouse merger is completed later this year.
Like local newspapers, USA Today has struggled with declining circulation and readership, falling off more than 67% since 2007. Similarly, advertising has been hard to come by for all newspapers as marketers follow national examples and competitors, moving to more effective digital marketing products. As the audience has dwindled so have the advertisers.
As sales of traditional print media advertising has dwindled over the last several years, many newspapers were savvy enough to create a digital version of their product. This is not just true of newspaper…radio stations, magazines, Direct Mail companies and Outdoor companies are all now selling “bundled packages” that contain digital media options. Originally a bit slow out of the gate, the brands/manufacturers are now offering funding for a wide array of digital products and not just the Online Display Banners. The LSA’s Co>Op Connect database will show the Media Publishers what it takes to be compliant for SEM, SEO, Video-Pre Roll, Banner Ads, Websites, Social Media and more. Feel free to contact the LSA Co-op Team for additional information on digital product offerings at firstname.lastname@example.org.
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