Let’s talk about co-op for “All Things Spring”! After a pretty brutal winter in a lot of the Midwest and East Coast, like below-average temps, wind chills, and more snow than many of us have seen in the last five years or so, I think everybody out there is ready for some outdoor spring activities. It even snowed as far south as Florida (and poor Atlanta and Myrtle Beach dealt with both snow AND ice)! It’s time to put away the snow boots and parkas and break out the sneakers and shorts. If you work with any customers selling sporting goods, gardening products, outdoor furniture, bicycles, motorcycles, sneakers, and summer clothing, now is a great time to help them promote their goods!

Let’s look at a few “Spring Things” to get us thinking about potential ad campaigns:

Spring Activities

  • Play softball (and soccer!). Now is the time to get your kids signed up for summer softball, T-ball, and soccer teams, or maybe you still want to play and join a baseball “beer league”.
  • Take a hike (or even do some running). Spring is a great time to hike because it isn’t so hot yet that you tend to enjoy the views more than in the summer when you feel like you have to get that hike in “as exercise”.
  • Have a picnic in the park. Again, another great thing to do before it gets too hot outside, and you get attacked by a million insects (bees are especially bad in Michigan in late summer!).
  • Start some seeds. This is the perfect time to clean out your flower beds and make plans as to what you need to buy, the types of flowers you want – will you grow them or buy them? You may need fertilizer, ground cover, and more!
  • Start “biking”! This can be everything from an “old school”, pedal bike, perhaps a newer electric bicycle, or go big with a motorcycle to get out and enjoy the fresh air and sunshine.
  • See the cherry blossoms. If travel is possible, go to the Cherry Blossom Capital of the World, also known as Macon, Georgia. They have over 350,000 trees. Another great place to see is the Tidal Basin in Washington, DC.

Listed below are just a few of the many “Spring” related brands that are listed in the Co-Op Connect Platform:

Brand – Product/Service – High-Level Guidelines

Jansport – Backpacks & Bags, Mountain Gear Equipment
The accrual amount earned is 2% of the current year’s purchases. Reimbursement is 100% for traditional and digital advertising.

KHS, Inc. – Bicycles This program also applies to the Free Agent BMX and Manhattan Cruisers brands. The accrual amount earned is 2% of the current year’s purchases. Reimbursement is 50% for traditional advertising.

Suzuki Motorsports – Motorcycles, Quad Runner ATVs, Scooters
The accrual amount earned is 1.5% of the net monthly purchases of 2025 models. Reimbursement is 60% for traditional and digital advertising.

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they take pride in their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, please contact us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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