This is the time to help your agriculture customers use their co-op funds for advertising. The World Ag Expo just wrapped up in Tulare, California, last week. That show is the largest in the world, with over 1,200 exhibitors and over 100,000 attendees each year. Your customers (Ag product dealers/resellers) just had a chance to see (and probably order and earn more co-op dollars), all the latest and greatest in Agricultural machinery, technology and more.

Let’s look at a few agriculture-related facts that you may be able to incorporate into some great ad campaigns.

Agricultural Tidbits

  • What is the difference between a farm and a ranch? A farm generally grows crops and may raise various animals (dairy, pigs, chickens), while ranches specialize in raising large herds of grazing livestock – primarily cattle or sheep over vast areas of land. Farms are usually much smaller in size and more diverse (crops and animals), whereas ranches typically are very large areas that require extensive land management for herds.
  • The state of Texas has the most farms in the U.S., with just over 230,000, Iowa (with 87k), Missouri (with 86k), and Ohio (with 74k) round out the top four.
  • The top four states for ranches are Montana, followed by Kansas, North Dakota, and then Texas. Wyoming is number te,n which surprised me as I thought it would be right after Montana. Other states in the top 10 include Oklahoma, South Dakota, Iowa, Kentuck,y and Colorado.

Below are just a few of the Agricultural brands listed in the Co-Op Connect platform:

Brand Name – Products/Services – High-Level Guidelines

John Deere Ag & Turf – John Deere Large and Small Ag Products, Ag Management Solutions, and Wholegoods
Reimbursement is 50% for Traditional and Digital Advertising. For 2026, co-op funds must be spent by 10/31/26 and claimed no later than 2/11/27. The accrual amount is based on prior year’s sales and were determined and discussed with dealers as of September. This program applies to both the U.S. and Canada.

Kioti Tractor Division – Tractors, UTV’s, Attachments, Implements, Engines and Accessories
Dealers earn 2% of prior year’s purchases as their accrual fund. Reimbursement is 50% for existing dealers and new dealers receive 75% for their first year. This program applies to both the U.S. and Canada.

Kubota Tractor Corporation – Tractors, Implements, Parts
The dealer’s accrual fund is based on the prior year’s purchases. Reimbursement is 50% for Traditional and Digital Advertising.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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