It’s February, and we are talking about co-op funding for boats?! Well, depending on where you live you may be going boating this weekend while the rest of us may be shoveling snow. In February and March there are boat shows all over the country and if your customer sells boats, outboard motors, or trailers they may want to be a part of the shows and advertise that they are in attendance.
Many brands allow their resellers to utilize their co-op funding for Trade Shows. So, not only can they exhibit at the various shows, but your customers can also use their co-op funds to advertise that they will have a booth at the event (via both digital and traditional advertising methods).
Below are several “Boating Fun Facts” that you might be able to use as an angle in creating a great advertising campaign(s) for your customers.
Boating Fun Facts
- Here are the top 5 states with the largest number of boats registered. Number 1 is California with 1,051,606. Next up is Michigan with 1,000,337, in 3rd place is Florida with 922,597, 4th place is Minnesota with 834,974 and in 5th place is Wisconsin with 650,280.
- Lake Erie has the most fish in the U.S. It is the warmest, most shallow and biologically diverse of the North American Great Lakes. It contains 107 different species of fish!
- Although Lake Erie has the most fish, the top 3 fishing lakes are in Colorado, Minnesota and Florida. Grand Lake, Colorado is the deepest natural lake in Colorado, which is one of the best fishing lakes in the state for trout. Mille Lacs Lake, Minnesota is Minnesota’s second-largest inland lake, that covers 207 square miles. It is primarily known for being one of the best lakes in the U.S. for walleye. Lake Istokpoga, Florida offers freshwater fishing opportunities for black crappie and boasts one of the highest largemouth bass catch rates in Florida. Winter or early spring are when crappie and bass fishing are at a peak.
Listed below are just a couple of the many Boat/Fishing related brands that are listed in the Co-Op Connect Platform:
Brand – Product/Service – High-Level Guidelines
Brunswick Boat Group – Mercury Marine Power (Standard Dealers) – Qualifying Outboards & Jet Drives
Committed Gold & Platinum dealers are eligible for 100% reimbursement, Non-Committed Gold & Platinum dealers are eligible for 50% reimbursement. The accrual fund earned is 1% of all purchases made from 5/26/24 – 5/24/25. Mfr. would like you to focus approximately 60% of your co-op dollars on digital advertising.
Demco – RV, Agricultural and Marine trailers
Direct dealers earn their accrual fund based on the prior year’s purchases. Reimbursement is up to 50%. TV does not qualify for co-op funding but other traditional/digital products qualify.
White River Marine Group – Boats
Dealer must use all co-op credits by May 21 of each year. Eligible brands that qualify for co-op are: Tracker, Nitro, Mako, Ranger, Sun Tracker, Tahoe, Regency and Ascend. Reimbursement is anywhere from 25% – 100% for traditional and digital media.
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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