We are currently “smack dab” in the middle of “Wave Season” which is a great time to help your customer use their co-op funds to promote cruise offers. From now through the end of March, the cruise lines offer major discounts and perks to get early bookings for the year. You may even be able to get a great rate on an Easter cruise, which is a bit earlier this year, being April 5th.

Let’s look at a few “Cruise” related facts that you may be able to incorporate into some great ad campaigns.

Wave Season Facts

  • This is prime time for deals like free Wi-Fi, drink packages, onboard credit, and kids-sail-free offers.
  • The Caribbean is overwhelmingly the most popular cruise destination. This is due to proximity, affordability, warm climate, along with an abundance of beaches and other activities. It is easy sailing from major U.S. ports in Miami and Ft. Lauderdale (which helps with the cost). Think Bahamas, Jamaica, historic San Juan, and Cozumel.
  • Other top contenders (in order of popularity) are: Mediterranean, Alaska, Mexico, and Bermuda.
  • The most popular cruise lines for families, with tons of kid activities, are Royal Caribbean, Disne,y and Carnival.

Below are just a few of the Cruise brands listed in the Co-Op Connect platform:

Brand Name – Products/Services – High-Level Guidelines

Cunard Cruise Line – Cruises
Co-op funding is available to Platinum, Gold and Silver Partners and Annual Marketing Plan is required. Reimbursement is 50% for Traditional and Digital advertising.

Carnival Cruise Line – Cruises
Co-op is available to Approved Travel Agencies. Contact the Business Development Manager to discuss an advertising plan (800-327-7276).

Princess Cruises-  Cruises
Co-op is available to Strategic and Premier Travel Partners. Contact your Princess Business Development Manager to determine the advertising plan and the co-op funding amount. Reimbursement is 50% for Traditional and Digital advertising.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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