June through November is hurricane season, and if you have advertisers selling the “right” products, they certainly can use their co-op money to promote these products. Although September is normally the worst hurricane month due to the warm temperatures of the water at that time, Hurricane Beryl in July certainly caused havoc in the Caribbean and the Cayman Islands along with Jamaica. If that wasn’t bad enough, it then hit with horrific storm surges in Mexico and Texas. The heavy rains extended through the Midwest and East Coast causing so much flooding and power outages.
Since we have yet to hit the “heavy” hurricane month folks are looking to get ahold of any/all products that can help them ride out future storms, especially if they were badly affected by Beryl. If you have customers that have hardware stores, HVAC companies, Tractor and Farm supply and lumberyards this is the time to help them promote items that can help folks “weather the storm” and utilize their co-op funds while doing so.
Hurricane Season “Preparedness Tips”
- Get an insurance “checkup” and document your possessions. It is important to check what type of insurance you have on your home/apartment and what it covers. Many homeowner policies do not provide coverage for damage due to hurricanes or flooding; you need to purchase an additional rider for that, and this would not be the time to find out that you have zero coverage.
- You also want to be sure you have food, water, batteries, charger, radio and some cash. If you can afford a “Whole House” Generator that certainly makes it easier to ride out the storm. These run anywhere from $3,750 to $22,000, depending on the size of your home. Portable Generators are much more affordable – running anywhere from $200-$300 up to $3,500. You need to ensure you have enough gas to keep the generator running, and you cannot “power up” the entire house, but it will allow you to keep things in your refrigerator/freezer from melting and allow you to charge your phone for emergencies, etc.
- You want to also take care of the outside of the house, so it doesn’t end up inside the house! Keep your trees trimmed and if possible, install storm shutters. If that is not possible it is a good time to go to the lumber store to purchase plywood, steel or aluminum panels to have on hand in case you need to board up the windows. The garage door is the most vulnerable part of the home so, if possible, you should upgrade your garage door with cost-effective retrofit (new springs, photo eye safety systems, new garage door opener, etc.).
Listed below are just a few of the brands that offer co-op funding to help “weather a storm”. For complete details on these brands and to see the additional brands that offer co-op you will want to access the Co-Op Connect Platform.
Brand – Products/Services – High-Level Guidelines
Generac Power Systems – Portable Generators, Automatic Standy-by Generators
Industrial Partners receive 1% of prior year purchases as their accrual fund. Other dealers need to contact their sales rep. to find out their accrual amount. Mfr. will reimburse between 50 – 100% for traditional and digital advertising. Powermate is another Generac brand that also offers co-op funding.
Overhead Door Corporation – Garage Doors and Openers
Distributors receive 2% of prior year purchases as their accrual fund. Reimbursement is 40% for traditional advertising (print, broadcast, etc.) and 60% for digital advertising (Social Media, SEM, etc.).
Grinnell Mutual Insurance – Insurance
Available to both Agents and Mutuals. Agents are eligible for .31 for each written premium from the previous year and Mutuals are eligible for .23 for each written premium from previous year. Reimbursement is 50% for traditional and digital advertising.
Summary
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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