The Summer Olympics kick-off is on July 26th in Paris, so you still have time to use co-op funds to get involved in the festivities! Many local businesses offer “Olympic Summer Sales” and/or have product drawings for free items, or “mini” Olympics “games” for kids and adults alike to participate. For instance, here in Michigan there is a large outdoor mall that ties in their Summer Sidewalk Sale with a small Olympics course for the kids to play. Let’s look at some Olympics facts that may get you thinking on how to help your advertisers with their campaigns.

Summer Olympics Facts

  1. One of the top sponsors of this year’s Olympics is Alibaba. This Chinese tech giant became a partner in 2017 and will remain a top-tier sponsor until 2028. For Paris, they plan to use cloud-based AI to breathe new life into historical moments of the Games and reshape broadcasting.
  2. There are 14 global partners that sponsor the Olympics, and they sign up for a four-year cycle that costs a three-digit million sum (think 200 million)! In addition to Alibaba the following companies are also global partners: Airbnb, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota and Visa.
  3. They also have Premium Partners, Official Partners and Official Supporters that pay less than a global partner but still a considerable sum – but you need to consider that these brands are being seen worldwide. There are quite a few Telecommunications, Technology and Networking Solutions companies that sponsor like Cisco, Orange, Salesforce, etc.
  4. How much does it cost to attend the Summer Olympics? Tickets range from $26 for certain events (such as the gymnastics qualifications round) to nearly $3,000 for prime seats at the Opening Ceremony.
  5. What is the cost of operating the Olympics? The 2020 Summer Olympics in Tokyo cost $15.4 billion, and the 2022 Winter Olympics in the U.S. cost $3.9 billion.

Listed below are just a few of the brands that offer co-op funding that can be tied into an Olympic style ad campaign. For complete details on these brands that offer co-op you will want to access the Co-Op Connect Platform.

Brand – Products/Services – High-Level Guidelines

Bridgestone – Passenger and Light Truck Tires
The accrual amount earned varies depending on the channel of the dealer. The reimbursement amount is up to 100% if all requirements are met (prior approval is required for all advertising). Co-op funding is available to both traditional and digital advertising products.

Samsung – Appliances, Cameras, Binoculars and CCTV
Samsung offers co-op funding to its retailers but will not share guidelines with third parties. The retailer has access to the guidelines on the Samsung portal.

Toyota Motor – New Vehicles – New Vehicles
Toyota offers a Dealer Marketing Covenant program. Go to for complete information.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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