Can you believe we are quickly coming to the end of the school year? Doesn’t it seem like the kids just got back into classrooms after a grueling two years of remote learning? After getting back in the swing of things people are ready to “go big or go home”. Graduation parties and proms are being planned with gusto, along with end-of-the-year vacations (now that people feel okay about travel again).

If you have any advertisers in the jewelry (think graduation gifts), travel, luggage, gift stores and the party planning “world”, you will want to ask them about the brands they carry and if they know about co-op funding. This would be a great way for them to increase their ad campaigns, yet not increase their budget. This will get folks in their stores to buy those fabulous gifts or plan that 10-day cruise! Listed below are just a few of the brands in the Co>Op Connect database that pertains to gift-giving and travel.

Brand Name – Product – High-Level Plan Details

  • Princess Cruises – Cruise Line
    Co-op funding is available to Premier and Strategic Partners. Mfr. will reimburse 50% for both traditional and digital advertising.
  • JanSport – Backpacks and Travel Equipment
    They will reimburse 100% of traditional and digital advertising. Accrual fund is 2% of current year purchases.
  • Roadtrek Inc. – Motor Homes
    They will reimburse 50% of traditional and digital advertising. Their resellers earn $200 for each RV purchased.
  • Commemorative Brands – ArtCarved Class Rings – Class rings and other keepsake jewelry
    Mfr. offers $250 per product line, per fiscal year as an accrual fund for the retailer. Will reimburse 50% of traditional and digital advertising.
  • Tacori – Jewelry
    Accrual fund differs based on partner level (Silver, Gold, Diamond, and Platinum). Mfr. will reimburse 50% of traditional and digital advertising.

These are just a few of the gift/party planning/travel brands that offer co-op – there are many more! If you would like to learn more about our Co-op products and services or get a demo of our database, contact Val Onyski at [email protected] or [email protected].

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