In last week’s post, we talked about Co-op Accrual balances found for our Concierge customers in the month of January (over a half million!). Finding that money for our customers is great, but it’s even better to see that it was used, and our customers sent claims on behalf of their advertisers to collect their reimbursement.
Another of the Concierge services we provide for our customers is our “claiming service”. We work to create claim documentation packages that follow the requirements of each specific brand. In 2021, the Localogy Co>Op Connect team processed claims totaling just under $4 million dollars! We processed over 5,900 claims for our customers that reached out to over 170 different brands.
Let’s peek at the top 14 brands that had the most claim submissions. With these brands offering co-op funding to their reseller channel, they are making more money. They help subsidize their reseller’s advertising, which allows the reseller to advertise more, which gets more people in their establishment. More of that brand’s products and services get sold through this establishment requiring the reseller to order more product and earn more funding to continue advertising. It is a “loop” that continues to earn all parties more money – a huge Win/Win!
- Electrolux Major Appliances North America – Frigidaire
- Whirlpool Corp.
- Whirlpool Corp. – Amana
- Samsung Electronics – TV & Home Theater
- General Electric Appliances
- General Electric Appliances – Hotpoint
- Grinnell Mutual Insurance
- General Motors
- Whirlpool Corp. – KitchenAid
- LG Electronics Corp.
- Ford Motor – New and Blue Advantage Vehicles
- Mohawk Industries – SmartStrand/Wear-Dated Fiber
- Samsung Electronics – Appliances & Cameras
- Whirlpool Corp. – Maytag
- Ace Hardware – Ace Brand & Paint
Do any of your customers (advertisers) sell any of the above brands? Are they getting their co-op funding or missing out?
By assisting them with co-op, you too earn more money. The funding allows them to increase the frequency of their advertising, along with the size and scope. Increased advertising means more money for your agency or Media Corporation.
To learn more about our Co>Op Connect database or Concierge Services please contact [email protected].
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