Your advertisers either accrued their co-op money based on their purchases last year or have had a few months this year to accrue funds in 2024. This is a great time to start thinking about promoting “all things spring.” I don’t know about you, but I am tired of being cold! Add in a couple of 50 to 60-degree days to tease us, and then it is right back to freezing temperatures. We will have both the time change (giving us some more evening daylight…Yay!) and the start of spring this month, so we should consider our upcoming flower beds and vegetable gardens. If you are sick of the same old flower beds and growing the same old vegetables, there are plenty of Spring Home & Garden shows to inspire you.

Here are just a few of the upcoming shows:

  • Home & Garden Show April 5 – 7, 2024 Novi, MI
  • Windsor Home & Garden Show April 5, 2024 Windsor, ON
  • Spring Home & Outdoor Living Expo April 19 – 21, 2024 Tulsa, OK
  • Provo Spring Show April 19 – 20, 2024 Provo, UT

Below are just a few brands that offer co-op funding for those brands that everyone needs to get “Spring Ready.” Hopefully, you have clients selling some of these brands and can utilize their available co-op funds:

Brand Name – Product/Service – High-Level Guidelines

Jonathan Green Turf Products – Grass Seed, Fertilizers, Garden Care Products, Spreaders, etc.
Accrual funds are earned on prior year purchases and is 4% for 13-24 SKU’s purchased and 7% for 25 SKU’s or more. Reimbursement is 100% for traditional and digital advertising.

Voluntary Purchasing Groups, Inc. – Lawn & Garden Chemicals & Fertilizers
These guidelines apply to all of their brands which include: Ferti-Lome, Hi-yield and Natural Guard. The accrual rate is 6% of current year purchases and the program runs from November to October of following year. Reimbursement is up to 100% for traditional and digital advertising

The Outdoor Greatroom Company – Fire Pit Tables, Pergolas, Outdoor Furniture
Accrual fund is based on current year purchases and your dealer level. Silver dealer gets 2%, Gold dealer gets 2.5% and Platinum dealer gets 3%. Reimbursement is up to 50% for traditional and digital advertising.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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