Everyone knows that Automotive is the largest co-op category. Many dealers are well versed in the use of co-op for new and Certified Pre-Owned vehicles. They may not be as well versed in the “back of the house”, or the Parts & Service Department. It may be the case where they just do not think about all the parts that they sell on a daily basis and all the co-op that is available for these parts.
Since we are now in the Fall and Winter Car Care Season this is the best time to help your dealers fully utilize the co-op advertising funding they have earned. Millions of co-op advertising funds expire at the end of the year and there are hundreds of plans for Automotive Parts & Equipment. Do not let your advertisers lose this money!
Below are just a few of the brands that the dealers may carry and be earning co-op funds for!
- American Grease Stick Company
- Amsoil, Inc.
- Clore Automotive (and all 7 of their brands)
- Flex-A-Lite Consolidated
- FRAM Group
- Jasper Engines & Transmissions
- Plews & Edelmann (and all 5 of their brands)
- Rhino Linings USA, Inc.
- Trico Products (and their 2 additional brands)
- Western Automotive (and all 5 of their brands)
Another “back of the house” item that may sell even more than any other product is Tires. Michelin, BFGoodrich, Uniroyal, Yokohoma and at least a dozen other tire brands offer co-op to their retailer channel. Don’t forget to touch base with your dealer on the top brands they sell.
If you subscribe to the Localogy Co>Op Connect database, you will have access to the Program Guidelines and Dealer Locators to all the brands shown above and thousands more. Contact us at [email protected] or via phone at 866-583-5397 to schedule your 15-minute demo.
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