Using Co-op funds for auto trade shows. Traditionally new model year vehicles start to come out in the fall of the previous year. Then it seems like all the holidays start, and people are too distracted with Halloween, Thanksgiving, and Christmas (and all the money they cost) to think about a new car purchase. But once January rolls around, so do all the auto shows!

If you have any Automobile Dealers or Automotive Parts customers, now is a great time to help them utilize their co-op funds. Not only do many brands allow you to use co-op funds for Trade Show participation, but you can certainly use it to advertise their presence at these various shows with both traditional and digital advertising choices. It is a great time to send out an email to potential customers (that have stopped in their dealership) and let them know you will be at the show with the latest models and colors.

If you are working with Auto Parts retailers/stores, they also show up at these shows with all the latest new accessories. Think wiper blades, floor mats, trailer hitches, oil changes, etc., and again, you can help these folks use co-op to advertise their presence.

Upcoming Auto Shows

  • Louisville Auto Show
    January 27 – 29, 2023
  • Philadelphia International Auto Show
    January 28 – February 5, 2023
  • 2023 Michigan International Auto Show (Grand Rapids)
    February 2 – 5, 2023
  • Buffalo Auto Show
    February 2 – 5, 2023
  • West Virginia International Auto Show
    February 2 – 5, 2023
  • Northeast International Auto Show (Rhode Island)
    February 3 – 5, 2023

Below are just a few of the Auto brands shown in our Co-Op Connect Platform that will surely be represented at these shows. There are many more “new vehicle” brands, along with hundreds of auto part brands on our Platform.

Brand – Product/Service – High-Level Guidelines

  • Ford Motor – New and Blue Advantage Vehicles New Automobiles/Certified Used CPO
    Accrual fund is earned at the rate of .50% of MSRP. Reimbursement rate is 100% for traditional and digital advertising. (Certified Used CPO does not earn funds but can use accrued co-op funds to promote).
  • General Motors – New Automobiles
    The iMR component reimburses 100%; the LMA component reimburses 50%. This applies to Buick, Chevrolet, and GMC. (Cadillac offers co-op funding, but guidelines differ.)
  • Hyundai Motors – New Automobiles
    Accrual fund is earned at the rate of $100 for each vehicle wholesaled to the dealership. Traditional advertising is eligible for 50% reimbursement; Digital is eligible for 75%.
  • Stellantis – Chrysler – New Automobiles
    Accrual fund is earned at the rate of $250 for each auto the dealer purchases. Reimbursement rate is 100% for traditional and digital advertising.


To find out more about our Co-Op Connect Platform call us at 866-583-5397 or email [email protected].

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