According to Parkland Health, the number of children 13 to 16 who need glasses has doubled in the past 10 years. Smartphones get just part of the blame for what people are calling the “nearsighted” generation. Screen use (which included virtual learning) and the Pandemic (being unable to get in to see a doctor) have contributed to this worsening eyesight. A whole generation of kids now see worse than their parents.
Nearsightedness, which is called myopia, is usually a genetic condition. Parents want to address this with their kids, as myopia can cause problems like retinal detachments. It can even cause cataracts or glaucoma. Can you imagine – cataracts and glaucoma are two words you never used to hear until you were over 60!
Besides getting your kids the proper eyewear, you want to help them by limiting their screen time (insert argument with kids here…LOL!). According to the World Health Organization, kids under two should have zero screen time. Children up to 5 should only be allowed one hour per day.
If you have customers (advertisers) that are Opticians, Optometrists, or eyewear stores – there are a lot of co-op opportunities available. Here are just a few of the brands in the Co-Op Connect Platform that offer co-op funding for eyewear that teenagers (and their parents) will love:
Brand – Product/Service – High-Level Guidelines
- Charmant U.S.A., Inc. – Eyewear
Accrual fund is 5% of the prior year’s purchases. Reimbursement is 50% for dealer-created ads and 100% for Charmant-created ads. This program applies to the following ten brands: Aristar, awear Charmant, Charmant Perfect Comfort, Charmant Titanium Perfection, Charmant Z, Eddie Bauer, Elle, Esprit, Isaac Mizrahi, and Line Art.
- ClearVision Optical Company – Eyewear
Accrual fund is 5% of current-year purchases. Reimbursement is 50% for traditional and digital advertising. This program applies to the following 17 brands: Aspire, BCBGMAXAZRIA, BluTech, ClearVision, Dilli Dalli, Ellen Tracy, Funoogles, Izod, Izod Boys, Jessica McClintock, Jessica McClintock Eyewear for Girls, Lone Star, OP, OP Kids, Revo, Specialty Fit and Steve Madden.
- De Rigo REM Eyewear – Eyewear
Accrual fund is 5% of current year purchases. Reimbursement is 50% for traditional and digital advertising. This program applies to the following 18 brands: Chopard, DIFF Charitable Eyewear, ESCADA, FILA eyewear, FURLA, GAP, John Varvatos, Jones New York, Just Cavalli Eyewear, Lozza, Lucky Brand, Phillip Plein, Police, Porsche Design, Roberto Cavalli, Tumi, Yalea and ZADIG&VOLTAIRE.
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