Summer and warm weather are right around the corner! That “normally” means lots of fun trips either near or far with your family. However, after a couple of weeks of the gas prices appearing to go down a bit, they are popping right back up again. Plenty of people may yearn to go somewhere but may end up doing a Staycation as they can spend more on entertainment activities versus gas and lodging prices (hotel rates!).
The Co>Op Connect Team sees many promotions from the various car brands showing off their new EVs (electronic vehicles). There are really some amazing-looking cars, and I look forward to owning one “someday.” Although it seems as though the country would love to see all “gas guzzlers” out of the picture quickly, replaced by electronic autos, the price tag for these cars makes it a bit prohibitive for “mere mortals”! I have seen $50-70,000 price tags on these vehicles – hopefully, as better ways to build (and mine battery materials) come into play, it will lower the pricing so that everyone can afford to purchase one.
In the meantime, there are other options for combating the high gas prices, at least while there is warm weather. Think motorcycles, scooters, and bicycles (no gas needed there!). If you work with any customers (advertisers) selling any of these products, summer is a great time to utilize the co-op funding they have earned from the brand to promote their ready-to-sell stock.
In case you scratched a lucky lottery ticket, I have also included a few of the auto brands that have some “seriously sharp” EVs, along with some motorcycle, motor scooter, and bicycle brands:
Brand – Product/Service – High-Level Guidelines
- Nissan – Automobiles – New
Nissan offers dealers two different advertising programs – the RMP Marketing Program and the BAP Program. Accrual funds are earned at a flat rate per car, and then based on the volume purchased, the dealer earns additional funds.
- Volkswagen – Automobiles – New
Dealers earn funds monthly that must be used quarterly, based on the wholesale rate of the number of cars they purchase.
- BRP – CAN-AM (Roadster) – 3-Wheel Motorcycle
Dealers receive an accrual fund of $2,000 as a base and earn an additional $225.00 for each unit ordered. Dealer-created ads are reimbursed at 50%, BRP created ads are reimbursed at 70%.
- Kawasaki – Motorsports
Motorcycles Dealers earn an accrual fund of 1% of net invoices on units ordered the prior year. Reimbursement for dealer-created ads is 50%, and Kawasaki-created ads is 60%.
- KHS, Inc. – Bicycles
Dealer’s accrual fund is 2% of current year purchases, and ad reimbursement is 50%. This applies to both the Free Agent BMX and Manhattan Cruiser brands as well.
The Localogy Co>Op Connect database contains the complete program guidelines for the brands mentioned above and thousands more. Help your customers advertise their current inventory while using co-op dollars to stretch both their budget and reach. If you would like to learn more about our Co-op products and services or get a demo of our database, contact Val Onyski at [email protected] or [email protected].
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