While a big part of the country is getting ready to turn on their furnaces (if they haven’t already!), another part of the country has to ensure their Air Conditioning unit will make it through the winter months. Either way, it is a great time for your HVAC customers to promote “wellness checks”. Quite a few heating, cooling and boiler brands come up with their national promotions this time of year and it would be great timing for your advertiser to tie in at the local level. Especially seeing that this is the time that plenty of them offer discounts, rebates, or additional products and services.
If any of your advertisers sell the following brands, this may be just the right time to promote them in their advertising and receive co-op funding for doing so:
- American Standard Heating & Air Conditioning
- Aprilaire Products
- Burnham Corporation
- Central Boiler
- Climate Master
- Lennox Industries, Inc.
- Mitsubishi – Electric HVAC
- The Trane Company
All the above brands reimburse a minimum of 50% (some up to 100%) for co-op compliant advertising. This list is but a few of the many HVAC brands that offer co-op to their retailers and installers. This would allow your advertisers to run longer campaigns or purchase larger size ads with the same budget they currently spend. Advertisers that feature these brands will also help the customers in their own “backyard” by bringing to their attention that they carry the brands that their customers have in their home that may currently need service!
The Localogy Co>Op Connect team is ready to assist you with your specific customers in locating such brands. To find out more about specific brands, the Co>Op Connect database, or to receive a 15-minute in-person demo, contact [email protected] or call 866-323-5504.
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