In reading a recent article from the Billboard Insider™ it stated that Out of Home Companies outperformed the market in the first quarter of 2021. Although a 6% increase was predicted, the three public companies outperformed the market by 10, 14, and 15%. This article was specific to billboards, however, there are many other forms of Out of Home advertising that doesn’t always come to mind. Here are just a few:
- Restaurant Menus
- Vehicle Wraps
- Bus Shelters/Transit Advertising
- Playbills
- Drink Glasses
- Signage in Sports Stadium (at both the local/national levels)
- Cinemas/Theaters
There are thousands of brands that will provide co-op funding for billboards, along with all the items mentioned above, and much more. Often, you may come up with an item that the brand had never thought about, but once presented, they are open to allowing the use of co-op funds.
Listed below are some great brands offering co-op in the Out of Home space. You can see that funding is offered in a variety of verticals and you may just have several customers that would love to hear about these opportunities!
Agriculture
- Case Agriculture/CNH
- New Holland
Automotive – New Cars
- BMW of North America
- General Motors (Buick, Chevy, GMC)
- Mitsubishi Motors
Motorcyles/Power Sports
- CFMOTO Powersports, Inc.
- Kawasaki – Motorsports
- Suzuki Motorsports
- Yamaha Motor
Swimming Pools/Spas/Pool Chemicals
- Hot Spring Portable Spas
- Doughboy Pools
- Baquacil and Baqua Spa
Summary
There are thousands of brands in the Co>Op Connect database that you can use to assist your advertisers. As a database subscriber, you will see the possibilities quickly. Help your advertiser utilize the funding available to them and gain a long-term customer as their “trusted advisor”. To find out more about the Localogy Co>Op Connect Concierge Service call us at 866-583-5397 or email [email protected].
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