Do you have any Medical Supply Companies, Hearing Aid Stores, Vacation and Insurance customers (advertisers)? Those are just a few of the verticals that serve the senior community. 16%, which equates to 54.1 million people in the U.S. are 65 and older – that is a huge advertising audience. The median U.S. household net worth for seniors is just over $242,000 which is more than double of folks under 65. This means these folks have the money to buy what your customers are selling…now it’s time to get that advertised!!
Here is a quick peek at just a few of the programs in the “senior world”. You will find complete program details in the Co>Op Connect database.
Brand – Product/Service – High-Level Guidelines
- Beltone Electronics Corp. – Hearing Aids
You are automatically enrolled in the co-op program once you become a Beltone Exclusive Dispenser. Dispenser receives 100% reimbursement on traditional/digital advertising. Accrual amount earned varies based on the 4 different types of hearing aids purchased by dispenser. - Siemens Signia – Hearing Aids
Customers’ accrual amount earned is based on their prior 90-day purchase history. Reimbursement is 50% for traditional/digital advertising. - Golden Technologies, Inc. – Lift/Recline Chairs, Scooters, Adjustable Beds
Accrual fund is 3% of the current calendar quarter. Money is earned and must be spent quarterly. Reimbursement amount is 50% for traditional media. - Auto-Owners Insurance Company – Property, Casual, and Life Insurance
Mfr. will reimburse 50% for traditional/digital advertising. Only creative content currently available in the media center is eligible for co-op funding. - Grinnell Mutual Insurance – Insurance
Agents are eligible for 50% reimbursement, Mutuals are eligible for 75%. Accruals earned are based on the prior year’s written premiums. - Royal Caribbean International – Cruises
Co-op is offered on an individual basis. The travel agency should contact their District Sales Manager for assistance/details. - Cunard Cruise Line – Cruises
Co-op funding is available to Premier and Strategic Level Partners. The mfr. will reimburse 50% for traditional/digital advertising. Work with the Field Support Team to determine the accrual balance.
Summary
There are thousands of brands in the Co>Op Connect database that you can use to assist your advertisers. As a database subscriber, you will see the possibilities quickly. Help your advertiser utilize the funding available to them and gain a long-term customer as their “trusted advisor”. To find out more about the Localogy Co>Op Connect Database and our Concierge Service call us at 866-583-5397 or email [email protected].
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