Co-op funds are available for hundreds of brands that all Dads love. If you have real “deep pockets” you can shower your Dad with love and a new car (or boat)! But it is definitely more economical to think about a new fishing rod, barbeque equipment, or clothing. Let’s look at a few Father’s Day traditions and trivia to get you thinking about how you can create a fun campaign for your advertisers that sell products for “Dear Ole’ Dad”!

Father’s Day Traditions

  1. There are 1.5 billion fathers worldwide. 66.3 million of those fathers are in the United States.
  2. Father’s Day is the fifth-largest card-sending occasion in America, with almost 100 million cards sent each year.
  3. Consumers spend an average of $94.54 on Father’s Day gifts. A total of $20B is spent on Father’s Day.
  4. It wasn’t until 1972 that Father’s Day was officially made a U.S. holiday when President Richard Nixon helped set aside the third Sunday in June for dads.
  5. Believe it or not, neckties are still a popular Father’s Day gift. However, folks are starting to get on board with an event (like fishing on the actual holiday) or dinner.
  6. What popular sport holds its championship event on Father’s Day weekend? It’s the U.S. Open Golf Championship (golf gifts sound like a good idea).
  7. For over 25 years, Wichita, Kansas, has hosted the “Father’s Day Car Show.” The event, which showcases over 2,000 cars, trucks, and motorcycles, is held in downtown Wichita.

Below are just a few of the brands that offer co-op funding, which will be sure to put a smile on Dad’s face.

Brand – Products/Services – High-Level Guidelines

Daiwa Corporation – Rods, Reels, Fishing Tackle
The dealer must contact mfr. for the accrual amount available to them. Reimbursement is 100% for traditional and digital advertising.

Okuma Fishing Tackle Corp. – Fishing Tackle, Rods, Reels and Accessories
This program also applies to the Fishlab and Softsteel brands. The accrual amount earned is 2% of the current year purchases from mfr. Reimbursement is 100% for traditional and digital advertising.

Rolex Watch U.S.A., Inc. – Rolex Watches
Rolex Watch U.S.A., Inc. does offer co-op funding, and Ansira administers the program for them. However, Rolex will only provide guidelines to its Official Retailers. If your advertiser is an Official Retailer, they should have a copy.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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