There is a multitude of reasons for digital agencies to subscribe to the Co>Op Connect Advertising Programs database. Let’s start with 4 BIG reasons right now…
Reason 1: Timing is everything!
With it being mid-November, your advertisers have limited time to spend the accrual money they earned for this year. Most funds expire on December 31st and advertisers start earning again on January 1st. Help them spend what they earned with some great digital campaigns that get customers in their stores for the holiday season!
Reason 2: Do you represent a large franchise, or do you represent one (or more) of their franchisees?
Most franchises require their franchisees to advertise locally. In fact, they may also expect a franchisee to contribute to the brand’s national advertising campaigns. So how do you get a local franchisee co-op funding?
Well, what do they sell? If we look at a franchise like Tire Pros, there is a lot of opportunity for co-op funding from brands like Michelin, BFGoodrich, Yokohama, Firestone, Bridgestone, Goodyear, and more.
Reason 3: Does your agency represent a large (possibly regional) distributor?
It could be for any type of products – tires, HVAC, Beauty Supplies, and so on. There are many distributors that not only sell to a retailer/dealer network, but to the public as well.
According to the Business Marketing Association, B2B Marketers in the U.S. spend about $85 billion a year promoting their goods and services.
Distributors do earn co-op funding from the manufacturers that they buy from. Help them grow their retailer/dealer network and you will be creating a long-term customer for your agency!
Reason 4: Who does not want new business?
Whether you are pitching a large regional store, with multiple locations, or going after a “mom and pop” business in your own backyard, use Co-op as a sales tool. Researching the products/brands they sell and putting together a well thought out proposal, that can utilize co-op funding, will give you an advantage over other agencies.
For more information on Co>Op Connect email [email protected] or call 866-583-5397.
Comments are closed for this post.