Author: Val Onyski

What is Automotive Co-op Advertising? With nearly 150 years of auto manufacturers selling through dealerships, the automotive industry has the most robust co-op advertising ecosystem of any industry. Automotive co-op advertising setup through the manufacturers for the local dealers to run local ads that includes a specific mention of a brand (Ford, GM, BMW, etc.),…

The Spring Home and Garden shows start across the country in early February and continue through late March. What does that mean to you?  It means that dealers and retailers are going to be stocking up (and earning lots of Co-op money doing it!) on all the latest and greatest lawn and garden products. Brands…

With the growth in technology and advancements, our lifestyle has changed completely in the last 20 years. Most business owners tend to advertise their business online rather than using the offline medium. Similarly, users search for services and products of interest in search engines rather than looking for stores in their area. Google has changed…

If your clients have ever asked, “How can we make our marketing budget do more?” – now you can provide new solutions and opportunities with co-op advertising funds. Co>Op Connect provides you and your agency with everything you need to increase media sales through cooperative advertising strategies. Everything you need for a successful co-op advertising…

Twas the night before Christmas when all through the house, not a creature was stirring – it was too cold in that house! (Carrier, 50% Program; Trane, 50%; Bryant, 50%) The stockings were hung by the chimney with care and St. Nick will be thankful fireplace cleaners were there! (Empire, 50%; Hampton Fire, 50%; Majestic,…

According to Poynter.org, USA Today is likely to discontinue the printed edition once the Gannett/ GateHouse merger is completed later this year. Like local newspapers, USA Today has struggled with declining circulation and readership, falling off more than 67% since 2007. Similarly, advertising has been hard to come by for all newspapers as marketers follow…

If you were walking to your car in the mall parking lot and saw a $100.00 bill on the ground, would you not bend down and pick it up? Of course, you would pick it up (and would probably be thinking how to spend this “found” money)! If $100.00 led to thousands of dollars in…

Finish the year strong! Many Co-Op plans expire at the end of the year.  If your advertiser doesn’t use their funds by December 31st,they will lose them, and who wants to leave money on the table?  In an effort to help you find those brands and tie in the manufacturer’s National ad campaign we have…

LSA (the creator of the Co>Op Connect database), offers quite a few additional Co-Op services, one of them being Accrual Balance research.  We work with several of our Media Publisher members specifically for this service.  One of our members, working with their advertiser in Northern Georgia sells several brands of motorcycles.  The sales rep from…

Thank you to all the participants of the Co>Op Connect Birthday Contest.  We received dozens and dozens of fantastic co-op success stories that we will be sharing in future blog articles – keep up the good work!  The two winners from our drawing will each be receiving a $100 Amazon Gift Card, they are: Lisa…